Back in November, I started instagramming hints about an upcoming Chickadee announcement. Then I started posting regularly on Facebook, started encouraging my readers and audience to sign up for my newsletter, and then even launched my blog. All during that time, my goal was to launch my brand new website at the conclusion of my 20-week launch countdown! I figured that if I set a realistic goal with that much time to prepare, there was no way I could miss it. This was a strategic, smart, plan that would be hard to fail at.
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